In todays ultra competitive business landscape, just having a great product is no guarantee of success. For people to buy from you, invest in you, promote you or partner with you, they first need to know about you and trust you.

Media coverage can quickly catapult the perception of your business from "just another startup" to a serious industry innovator to watch. It's no wonder that according to recent data, 89% of the world's top 500 brands utilise PR to grow their business, and a recent Nielsen study shows PR to be three times more effective for building awareness than advertising.

This makes story telling and media relations a critical part of every great marketing plan and founder skillset. In the words of Richard Branson, one of the most prolific entrepreneurs of our time, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad."

So why is it that some businesses seem to get a lot of media coverage when others don't? And what can you do as a founder to make sure it's not just your competitors' businesses that people are writing and reading about?

What most founders don't know is that in 80%-90% of the cases where new businesses get favourable press coverage, someone has worked strategically and intentionally to make that happen. But it's not something that is much talked about let alone taught to founders - until now.

Created by media experts who have spent years devising and managing media strategies for startups, SMB's and global giants, join our next Founder Focus session and learn how to get the power of PR working for your business.